Product & Software Engineer • Duh Social (formerly ChaChing Social)

May 2025 – Present

• Delivered full-stack features across ChaChing’s web (Next.js/React), backend (Go/Firestore), and mobile apps (React Native/Expo), supporting onboarding, user flows, and feature delivery.
• Launched the Creator Tech Week growth campaign by shipping the microsite and RSVP flow, responsive HTMLemails, and a UTM/GA4 tracking plan, helping drive +242% MoM active user growth (511 to 1,759).
• Conducted user research, market analysis, and funnel analysis to identify onboarding blockers, informing feature improvements that increased conversion by 25%.
• Built KPI reports and dashboards using GA4 and PostHog data to track performance for product decisions.